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I know you’ve probably heard me say this before but the time of writing down numbers on an index card is over.

There is no way to keep track of all your business connections on a tab of paper, let alone use those contacts to your advantage when they are sitting on top of the pile of work on your desk. Databases were created as tools to organize and prioritize and the time has come for you to learn all about the business contact database in order to generate more appointments for your beauty, therapy or hair business.

The database program most people are familiar with is Excel. There are several Open Source programs that are free and work in the same manner as this Microsoft invention. The FREE programs, I say again, work just as well as the expensive programs, so using the excuse of not being able to afford the database program is not going to work this time.

In fact if you don’t have an industry specific program or Excel, you can get started by using the Open Source OpenOffice suite of programs. Just go to www.openoffice.org to get your copy.

After you have fiddled with the program a bit and learned how to create cells, delete cells and manipulate your data, you have completed the toughest part of creating your business contact database. The next stop, adding those contacts.

When you organize the business contacts in a database format, you will have quick, easy and searchable business contacts to use every day in your health, beauty or wellness business. There is no way for you to spread the word about your business if you have no idea who to contact and when they need to be contacted.

The database stretches far beyond phone numbers as well. With home phones, business phones, cell phones, emails, home addresses, business addresses and more, there is no way to keep track of everything without a clear and concise workable format. That format is the database.

What Can I Do With My Database?

Once you set up your database with all of your contact information, you will be able to use that information to generate more therapy or beauty appointments, build relationships, keep in touch with your clients, grow your spa and hair business and much more. You need to use the most effective contact database available and that one is not on the Rolodex collecting dust in your office.

Your health & beauty business is dependent upon the whos and the whens. If you have a list a mile long of contact information for all of the essential people you need to run your business effectively, you need to place all of that information in one spot.

That spot is the database. And it’s the MOST important asset in your business.

If you’ve got a database you’ve got a surefire way to develop more regular clients so take control today and make sure you are using yours.