Branding the Man: Why Men Are the Next Frontier in Fashion Retail
Wednesday, May 12th, 2010 at
2:14 am
Product Description
Men are purchasing more clothes, shoes, health and beauty products, and personal care services than ever before. The world of men’s retail has remained a kind of bug in amber, frozen in time, with the same century-old style of merchandising and selling. A store must not simply provide, but educate the male customer, who is growing hungry for something more than the usual Blue Plate Special of khakis and polo shirts. To better attract this new wave of interested co… More >>
Branding the Man: Why Men Are the Next Frontier in Fashion Retail
Tagged with: Branding • Fashion • Frontier • Next • Retail
Filed under: Product
Like this post? Subscribe to my RSS feed and get loads more!
BRANDING THE MAN: WHY MEN ARE THE NEXT FRONTIER IN FASHION RETAIL offers an outstanding guide to male fashion and comes from a brand development expert who answers the question asked by store managers on how to get men to shop. From areas men feel comfortable in to fashion feelings and how modern men have changed attitudes on shopping, this is packed with solid insights.
Rating: 5 / 5